Home About the CAA20th Anniversary Straighten Up Australia

Straighten Up Australia

Straighten Up Australia (SUA), a campaign aimed at improving spinal health and posture, was launched by Commonwealth Games Gold medallist, the late Kerryn McCann during National Chiropractic Care Week at the Sydney Opera House on 22 May 2006.

The media launch marked the first stage of Straighten Up Australia, which was designed as an ongoing community health promotion and awareness program.

The campaign encouraged Australians to adopt a simple three-minute spinal health exercise program as part of their daily routine in an effort to help improve posture, stabilise core muscle groups, enhance health and prevent spinal disability.

As the theme for NCCW 2006, it was incredibly successful, with CAA members purchasing and distributing more than 80,000 brochures during the week.

A wide cross section of the community contacted the CAA during NCCW – from councils, hospitals, fitness instructors and schools to community health services, the Country Women’s Association and State Emergency Services. Many requests were from occupational health and safety managers in government departments, signifying the importance employers  placed on implementing measures to enhance their employees’ health and prevent injury.

And the momentum has continued, with orders for brochures and posters continuing to be received at CAA National to this day.

At last count, more than 135,000 brochures have been distributed and the website continues to attract regular visitors with up to 10,000 page views each year.
Amazing figures for a community service initiative which continues to flourish.

Although the SUA program does not directly promote chiropractic, it reinforces the importance of maintaining a healthy lifestyle through the choices we make each day, providing an ideal opportunity for chiropractors to become involved in the health of their community.

The Chiropractors' Association of Australia
20 Years Young in 2010